Friday, August 17, 2007

And the award for hypocritical disingenuity goes to ..

.. our local Walmart Supercenter!!

For a few glorious months this year, I purchased our supply of toilet paper from our local Walmart. Walmart was the only store in the area which offered 100% recycled toilet paper. Unfortunately, they stopped stocking this environmentally friendly product. Quel Bummer.

Today, as I navigated the aisles of the store, I noted that there were 8.5 X 11 inch signs tacked to the shelves of the toilet paper aisle. These cellulose Jiminy Crickets gently advised the shopper to choose 100% recycled toilet paper. After all, if each American home swapped out just one roll of traditional TP with a roll made from 100% recycled, post consumer product paper, then 424,000 trees could be saved.

I started feeling a little giddy, thinking that my TP of choice was once again gracing the shelves of the Supercenter. Alas, it was not to be. The poor consumer was being guilt-tripped into purchasing a product which was not available, and Walmart killed some trees to do it.

That really .. stinks!!

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